Monday, November 24, 2008

CRM Benefits

A better service wins the customer

Customer information needs to be remembered to ensure personalized experience to the customer.


Better Relationship

· A better understanding of customer needs based upon historical trends

· A better understanding of customers behavior and their nature based upon historical transactions



Central Knowledge Store

· A central information base of customers and their specifics

· CRM records all communication occurred between you and your customer, so knowledge is shared within the organization. Any person within the organization is aware of what have been done or planned in future for the customer.

Marketing

· An effective targeted marketing aimed specifically at customer needs.

· A personal approach to win more business in future

Overall Achievements

· A better picture of a Customer

· Develops a better communication channel between you and you client.

· Customer Satisfaction and retention, ensuring good reputation in the market.

· Reduced cost of Support and Servicing.

· Reduction of total cost of sales and operations.

· Time saving from many manual processes.

· Increasing of total efficiency.

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